Over the past few years I have been able to grow my business immensely and although there were a lot of factors that lead to being able to increase my business by more than 200% in 6 months there is one skill I learned that was key to being able to do that.
Do you know what it is? If you said learning to have sales conversations or as I like to call them enrollment conversations then you are right!
The cool thing about being able to have these conversations with prospects and turn them into buyers is that once you know how to do this, once you learn this skill its not something that anyone can take away from you.
I mean really, once you master this skill you will never have to worry about how you are going to buy the things you want to buy, the new car, the new house, that vacation you have been dreaming about. Whatever else it is that you want to have because it doesn’t matter if your entire database was taken away from you overnight or you lost your website, or whatever disaster may happen once you learn the skill of the conversation bringing clients in becomes easy.
Now of course, there is a bit more to this then it may seem on the surface but I wanted to share 3 mistakes that really kill your enrollment calls so you don’t make them anymore.
And don’t worry, I used to make these same mistakes too, and its okay, because making mistakes is the greatest learning tool that we have, but if you can learn from others mistakes you will be ahead a of the game, and that is my purpose of sharing these 3 mistakes with you.
1 -Not positioning yourself as the expert, believe it or not there is a science to positioning yourself at the onset of these calls. If you don’t you risk not earning the prospects trust and usually their business too. Its easy to position yourself as the expert you truly are, and all it stems from asking the right questions.
2 – Focusing solely on you or your product/service. The enrollment conversation is not so much about you and your service as it is about your prospect. The idea of the conversation is to get the prospect talking about his/her problem, this way you can figure out how you can help them solve their problem. Stop worrying about how you are going to pitch your product and start asking engaging questions to uncover the problems they are facing. Then if appropriate offer a solution to the problem.
3 – Not having a proven system or template to follow during the sales/enrollment conversation. – Yes, there is a system that you need to follow in order to truly understand what the prospect wants and needs. You want to lead them through the conversation that honors them and you and allows you to uncover any hidden problems and bring them to their attention.
The cool thing is that I have developed a 7 step system that I use to enroll new clients time and time again. This very system has allowed me to generate new business of $5,000, $10,000, $20,000, $30,000 even $120,000 worth of new business each month. You can do it too, just check out my simple 7-step system to easily enroll clients in your biz too! click here!
Imagine what it would if:
- You Could Close more sales
- You Could Make more money
- You Could Have more freedom
- You Could Have more fun in your biz