Trade shows are good ways to increase market awareness about products and services. Trade show participants can use traditional and non-traditional marketing to bring attention to their brands and offerings. Too often, though, participants fail to cash in on the leads they obtain through such events.
Whatever business category you fall under, whether you run a brick-and-mortar retail outlet or an online business (or both), following on leads right after you’ve taken part in a trade show can help promote your products & services and bring in sales.
Make it a point, then, to touch base with potential customers who took some time to fill up forms and give you their business cards during trade exhibitions and shows. Begin by conducting a post-show assessment. A start-up entrepreneur who has just wrapped up a trade show can analyze if he/she met the right people, if the trade show booth attracted enough of the target market, and also what new things/discoveries were made vis-à-vis competitors?
Trade show events are excellent ways to generate publicity. As business owner, your next step may be to contact the attendees and extend the offers you’ve made during the trade show, highlighting the product & service solutions you may have already conveyed.
Trade show statistics show that a large percentage (or up to 80 percent) of all leads are not followed up on by companies that took part in trade exhibits/shows. Upon closer scrutiny, it turns out that those firms that failed to follow up or let time lapse before realizing they had not taken advantage of trade show leads weren’t able to plan how to maximize their trade show participation.
Sales targets and management activities are usually foremost in company executives and sales people’s minds, especially after being away from the office for several days. What happens when leads are not followed up a few days after the trade show is that potential customers forget or become unresponsive to the offers made.
What companies ought to do after participating in trade shows is to categorize qualified sales prospects into hot and warm leads. Give a phone call to the most qualified or hottest prospects a week after the trade show, and be ready to provide quotes and answers to queries. Meantime, warm leads may be sent an email, and a phone call thereafter.
Using social media networking sites may also be a good way to touch base with trade show leads. Key company executives or frontline officers must strive to sustain the headway made during trade show events. When business opportunities knock, the astute business owner or sales people should grab them.
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
You’re always in the weeds of your business
You don’t have efficient systems and processes (or maybe none at all)
You aren’t delegating effectively
You can’t take time off
You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!
You’re invited to access the training + 1 pager worksheet NOW!
Discover 3 Keys to Unlock Freedom + Cashflow in Your Business so that You can Stop working so hard, plug the leaks in your business so that you can unplug from your business and actually have free time to enJoy your life + love your business again!