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Did you know that more than 90% of the clients who come to me are not 100% clear on who their ideal client is. I mean, wow, that’s a pretty big percentage don’t you think? And you want to know what else, I used to be in this boat too.
When you think about it, it actually makes a lot of sense, you see, I find that the #1 reason why people don’t get clear on who their ideal client is, is that they think they actually do know who they are. And truth be told, yes, of course, they do, it makes sense, right? You just don’t allow yourself to get the clarity because, well, then you would be put in a box, and you’d have to niche down, and you can really help anyone and everyone, right?
Well, not exactly but that is what you tell yourself because after all, you really are not selling a service are you?
Nope
You are selling a transformation.
Your client comes to you with a problem, they want to experience something else, you help them, ie. provide your service, and whola, a transformation occurs, the cool thing is, that the person can’t actually go back to who they were before, they are changed, you taught them something and they transformed their lives, and or business in some form or another.
And, the truth is, that although your service could actually help, well, a lot of people, but think about it, does everyone actually desire to have this transformation, is everyone willing to do what it takes to get the transformation, is everyone willing to do the work, to invest in themselves, to pay you, absolutely not.
Yet, if you don’t gear your marketing to this fact, then your message becomes diluted, and the truth is that your ideal client, the one who is willing to pay you whatever you want, and work with you the way that you actually want to work, well, he/she cannot hear you. Your message does not resonate, they do not see you, and they do not buy.
Instead, you waste an absorbent amount of time preaching to the choir, sharing your message on deaf ears, burning yourself out and not making the impact that you really desire. And this leads to burnout, and a lot of times, I see people give up, because they are so tired of hearing no, or they lower their prices, again and again, but really what they need to do is actually get clear on who their ideal client is.
Your ideal client can pay you what you want to charge, your ideal client does want to work with you how you want to work, and wants your help with that thing that you can do in your sleep, that comes so easy to you, you feel like you can’t charge a lot for it, they want it, but because you are diluting your message, and likely marketing to the wrong people, well, your message falls on deaf ears, and your true ideal client never even sees you and if she/he can’t see you then they certainly cannot invest with you and you cannot provide the transformation that your client desperately needs.
So, stand up for what you believe, and claim who it is that you want to work with, get really super duper clear on who your ideal client is and then craft a marketing message that speaks to the transformation you provide, and then you can transform your business very quickly.
If you are sick and tired of the traditional cookie-cutter approach to crafting your ideal client avatar, and marketing message, then I invite you to check out my Rock Your Ideal Client Avatar training here. Right now you can grab it for nearly 85% off, I don’t know how long I’ll keep this around, but I can tell you that the price of admission will transform your business quickly, because the foundation of a successful business starts with 100% clarity on your ideal client avatar and a marketing message that helps you stand out.
<<Go here now to Rock Your Ideal Client Avatar >>
Talk soon, xox, Kim
Stop Spinning Your Wheels + Get Clients
Learn how I did $120k in sales in 4 months with no list, website or ad spend and how you can too!
<<ACCESS THIS TRAINING + WAY MORE INSIDE THE VAULT FOR FREE>>
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hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
You’re always in the weeds of your business
You don’t have efficient systems and processes (or maybe none at all)
You aren’t delegating effectively
You can’t take time off
You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!
You’re invited to access the training + 1 pager worksheet NOW!
Discover 3 Keys to Unlock Freedom + Cashflow in Your Business so that You can Stop working so hard, plug the leaks in your business so that you can unplug from your business and actually have free time to enJoy your life + love your business again!
