Deadliest Words and Phrases in Business that You Should Avoid when Advertising

Advertising is a form of marketing that allows you to reach as many people as you can in order to promote your products and services. In advertising, you make use of words, phrases, pictures, and videos to get your message across. However, due to spamming and information overload, you may want to veer away from the usual words and phrases that you use when advertising.

Here are some of the deadliest words and phrases in business today:

– Good quality service – everyone uses this phrase and although this might catch the attention of the consumers, they could also see this only as a ploy to get them interested on what you are offering.
– Better value – this is not a good distinguishing description since most of the businesses are already using this phrase.
– Caring – it is very cliché to refer to your company as caring for your customers. Your customers might feel that you are only using this word to lure them into buying from your company.
– 100 percent guaranteed – we all know that it is difficult to promise full satisfaction and this may lead the customer into thinking your product is too good to be true.

 

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