Entrepreneurs who know that competition can always overtake them at anytime strive to maintain a competitive edge, offering customers extra value and understand the importance of hiring capable support staff, including an Online Business Manager (OBM). An OBM can help the business owner, first and foremost, by creating an overall communications plan. Part of the marketing communications plan is managing an ezine. Establishing the ezine publication entails continuous work. A professional ezine template must be created, content needs to be updated, and ads/promotional materials managed.
Studies show that a large percentage of people are using social networking sites to increase business contacts, and reading online articles to update their knowledge. An OBM can tap into this trend and highlight the unique selling propositions of a business.
The Online Business Manager can manage lists and solo emails sent to the list. Having more people in the company’s mailing/subscription list can increase the likelihood of generating sales. By handling all these tasks, the OBM frees up time for the business owner to concentrate on business operations and long-term planning.
Being skilled in article writing, publicity & PR, the OBM can help implement the business owners marketing plan to attract visitors by offering interesting website content in various formats — text, audio, and video. The OBM will also likely be able to spot outdated information and review autoresponders regularly. Beyond this, the OBM can take charge of execution of strategies and utilization of resources by team members. An Online Business Manager is also skilled in negotiating with other parties for cross promotions, laying the foundation for greater business success.
Want to work with a certified online business manager, schedule a free consultation today!
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
- You’re always in the weeds of your business
- You don’t have efficient systems and processes (or maybe none at all)
- You aren’t delegating effectively
- You can’t take time off
- You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!