If you have been on the Internet for any length of time, you have probably heard about an editorial calendar.
What is an editorial calendar? It is essentially pre-planning your content strategy. You will write out a list of blog post titles and then carry them over to your calendar.
Most of the people I coach get stuck in perfectionist energy. What does an editorial calendar have to do with perfectionist energy? Well, I can almost guarantee you have been putting off creating an editorial calendar because you want it to be perfect.
Like I have said before, if I start feeling like I “should”/”have to”/”need to” do something, I always take a step back and explore my intention before proceeding.
If you’ve decided that you do in fact want to create content to share with the world, this article will help you.
Creating content for your business is breathing life into your brand. Content can help potential clients find you and fall in love with you and your work. Ultimately this gives you a greater chance to serve more people and monetize your brand.
What to write about
The most common thing I hear is, “I do
n’t know what to write about.” This will happen in the beginning stages, but as you dig deeper into your business, your path will become clear and articles will come to you. Some people call this your “flow”, I like to call it aligning with your truth.
Some ideas to explore are:
- What has been your experience in your industry?
- What stories in your personal life can your clients and customers relate to?
- What are the most common questions your clients and customers ask you?
- What were your initial struggles and how did you overcome them?
- What would you tell someone who was new to your industry?
Almost any idea that comes to mind can be turned into a piece of content.
I would invite you to get creative and use different ways to express each of these ideas. Make videos, articles, podcasts, manifestos, workbooks, books, or anything else you can think of.
Action plan
Deciding on your calendar can be as simple as blocking out an hour or two every Tuesday to write your content. Some people have complicated editorial calendars with every little detail, blog post, and social media post.
I love Hubspot and I feel that this FREE blog editorial template might make your life a little easier: https://hub.am/19jAMzD
What days can you fit in an hour to generate a blog post? Schedule those hours now on whatever calendar system works best for you.
Come up with fifty different blog post titles and schedule them in the hours you have made available on your calendar. Having a general outline is better than having nothing at all.
Starting small can be the best step to take. There is nothing worse than creating a huge, complicated list only to not follow through on it and feel like you are letting yourself down. If it helps you, find someone else to hold you accountable for your creating time. Perhaps you both meet for coffee at the same time every week to create content.
Adjusting as you go
Along your content creation path, you will adjust your course. Some content can be extremely popular and you may want to explore it deeper. New ideas will be coming to you as you stick to your schedule.
In closing, only make an editorial calendar if you feel it is something that aligns with your intention. Your project will feel more painful than spiritual if you don’t truly want to share your knowledge. The way I overcame this myself was to see blogging as a greater service to others. It allows me to be a guiding light that others may need on their journey.
Kadena will speaking on the Rock Your Growth 2014 Telesummit, a FREE Teleseries with 16 Rock Star Experts designed to help you ROCK your growth in 2014, to register for this life changing event for free click here.
About Kadena Tate, contributing author in the New York Times Bestseller, “Business Model You”, believes that authenticity has no competition. For the last decade, Kadena has taught service based entrepreneurs how to take who they are and what they know and package that into multiple offerings.
As a business acceleration alchemist, Kadena’s work is designed to help you leapfrog the market and make the idea of competition irrelevant. Kadena will help you gain the confidence + clarity necessary to attract clients + cash + clout.
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
You’re always in the weeds of your business
You don’t have efficient systems and processes (or maybe none at all)
You aren’t delegating effectively
You can’t take time off
You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
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