How To Make Money Without Leaving Your House

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When Ronald Reagan took the oath of office for the Presidency in January of 1981, one of his earliest pledges was to make life a little easier for the small business person. Reagan believed that America was founded on the backs of intrepid folks who took a chance and gambled everything they had on a chance to start fresh. Small business today was the embodiment of that idea. Less regulation and lower taxes during the former California governor’s first term in office sent the number of small business formations skyward and the industry, despite increased taxes and regulation, has never looked back.

Today, as much as ever, there are outstanding opportunities in the small business market. Think about it. Big business puts out a controlled product that appeals to the masses. Selling nationwide, there isn’t much attention paid to particular regional differences. Small business fills this void. It’s not necessary in an environment of lower overhead and more flexibility to have a product that necessarily appeals to the masses. You might produce, out of your own home, Tshirts and apparel with local slogans and insignia on them.

This product will likely appeal to the locals and certainly may have some fascination for tourists, too. It’s not something a major company is likely to fashion because of its limited audience attraction. But you don’t need to sell as many units to operate a successful small business. There are numerous examples of small businesses having local flavor that become an overnight sensation nationally. Ben and Jerry’s ice cream was a Vermont tradition that suddenly caught on big everywhere. Numerous franchises and grocery distribution outlets later, the original owners are ready to cash in — big time!

Perhaps you have that kind of ambition. It may be that your idea for a home-based business may have a national market. It’s wiser to start smaller if you don’t have a lot of initial capital. If you have access to capital, that’s a different story. Wayne Huzienga, owner of the Blockbuster video stores, borrowed heavily to finance his outlets. The first store didn’t make any money. But he believed in his idea — to have numerous video copies available for two or three nights at a time. He thought people would pay a little more for this kind of convenience. The first ten stores didn’t make any money. Neither did the first 100 stores. But Huzienga knew Americans. Suddenly the profits started to come and Blockbuster has developed into a commercial trademark for most shopping outlets in this country.

But you don’t have to make it that big to be a financial success. You can make thousands of dollars a week from our own home without having to invest that much capital in the business start-up.


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