Managing Your Business Reputation

There are several ways to manage your business reputation online. An experienced online business manager can help you in this aspect. Some of these ways include the following:

Create A Strong Presence Online

Ask your online business manager to lead your Search Engine Optimization activities. This will ensure that your site is listed at the first few pages when certain keywords are searched for. This may include content writing that contains relevant keywords. The online business manager should also be on top of your pay-per-click campaign. This means that the company would be bidding for relevant keywords that will enable it to advertise in front of a highly targeted audience.

Tap Web Monitoring Mechanisms

There are several tools out there that will help you monitor what people are saying about your company, brand, products and services online. First, you could use Google Alerts. Sign up your company and brand as relevant keywords and you will be notified every time it is mentioned in certain web pages. Second, you can use search.twitter.com wherein you can browse or search for just about any topic discussions related to your company or brand.

Use Social Media

Establish a presence on social networking sites such as Facebook, Twitter and LinkedIn. The information as well as photos or videos that you put on these sites would be a way to brand your company. It also serves as a feedback mechanism so that you can easily reply and do some damage control whenever negative comments come up regarding your company or its products and services.

 

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