A very important concept to constantly have in your mind when you are going about your daily IM activities is that your goal is to sell your product. Your goal isn’t to generate a million zillion visitors in a day. No, not at all. What you want to do is make a sale. It is crucial to always remember that when you are going about your traffic generating activities.
The first thing to never be tempted by is someone who offers to send you 10000 visitors for say $67. These visitors are never going to buy from you and are just people who get paid a little percentage to visit your site for about half a second before immediately getting off again. It is a useless source of traffic and one that will never pay off.
Moving on from there you will want to have your focus on looking for targeted traffic and the more highly targeted the better. If you are trying some search engine optimization then it is a really good idea to think carefully about terms the people most likely to buy your product would put into a search engine. General terms tend to have a far lower conversion rate that of more specific terms. Usually more specific terms are longer and more easy to rank highly for so these are the best one’s to go for. For example, 40 highly targeted visitors per day may produce a sale per day that would take 200 visitors from a more general keyword.
If you can target highly relevant forums and make interesting, informative and educational posts then even if the forum doesn’t have that many members you can still make a lot of sales because you are giving people exactly what they want. This would be far better to do than go posting on a more general forum, albeit with a far bigger audience, hoping that people who want it happen to find you. Better to go and find them yourself!
In summing up remember to never lose sight of your goal which is to make sales, not to get the most traffic any website has ever got in the history of the web, and to do this all you need is a reasonable quantity of highly targetted traffic.
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
- You’re always in the weeds of your business
- You don’t have efficient systems and processes (or maybe none at all)
- You aren’t delegating effectively
- You can’t take time off
- You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!