The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple – a sticker with a happy face, a pen with a logo, or some other intriguing item. This marketing approach…
Read more
By Jimmy D. Brown I want you to add a new word to your business vocabulary – The word is “specialization”. A new age has dawned in information marketing. And it’s the age of “specialization”. Before I explain how this will help you create information products that sell like crazy, let me give you a…
Read more
By Jimmy D. Brown You make a $97.00 sale and you say an emphatic “Yes!” as a smile breaks out on your face. This selling online thing is cool and it feels good to be getting sales. Then, a few days later you get a refund request. The $97.00 is gone. And so is your…
Read more
By Jimmy D. Brown My wife laughs every time she sees me doing it. At least once or twice every week, I’ll be at my desk (or at the dining room table) with my Franklin Covey planner open and a stack of laminated checklists in hand. “What are you doing, honey?” she calls, already knowing…
Read more
