The Necessity of Financial Planning

There is one simple reason to understand and observe financial planning in
your business–to avoid failure. Eight of ten new businesses fail primarily
because of the lack of good financial planning.

Financial planning affects how and on what terms you will be able to
attract the funding required to establish, maintain, and expand your
business. Financial planning determines the raw materials you can afford to
buy, the products you will be able to produce, and whether or not you will
be able to market them efficiently. It affects the human and physical
resources you will be able to acquire to operate your business. It will be
a major determinant of whether or not you will be able to make your hard
work profitable.

A clearly conceived, well documented financial plan, establishing goals and
including the use of Pro Forma Statements and Budgets to ensure financial
control, will demonstrate not only that you know what you want to do, but
that you know how to accomplish it. This demonstration is essential to
attract the capital required by your business from creditors and investors.

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