Even though there are no fool proof strategies in successfully marketing your business on the web, knowing the proper skills to reach out to potential consumers can act as the stepping stone to success.
Knowing who your target market is can propel your business to much different heights. If you cater to a younger market – lets say yuppies, the web content should be understandable by their clout. Using the right words and even images can really bring you places.
By marketing your business on the web, not only do you reach out these potential customers, you educated them in a way that they could easily understand where you’re coming from.
Take for instance, the company selling condoms. They speak to their chosen market by using images and an identifiable endorser. Selling the idea of protecting people from unwanted pregnancies and even the chance of contracting a string of diseases, no medical jargon was used since it can bore and drive away the potential buyers.
They invested on sexual innuendoes that can help attract attention and curiosity. Through that way, when they diverted their marketing campaigns from print to web, they have already identified the kind of crowd they want to talk to. “Hey stud muffin, want a piece of my bagel?
The number of hits to the company’s website doubled much less quadrupled in weeks when they started the promotion – giving products if a customer correctly eats the correct muffin and bagel conspicuously laid on different parts of a mannequin.
The Press was even invited to cover the event. A copy of the video was then streamed through the company’s website thus generating million of hits in a couple of days. That is a creative way of marketing your business on the web – by creating noise to increase brand recall.
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
- You’re always in the weeds of your business
- You don’t have efficient systems and processes (or maybe none at all)
- You aren’t delegating effectively
- You can’t take time off
- You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!