Weave Through Channels

Even though there are no fool proof strategies in successfully marketing your business on the web, knowing the proper skills to reach out to potential consumers can act as the stepping stone to success.

Knowing who your target market is can propel your business to much different heights. If you cater to a younger market – lets say yuppies, the web content should be understandable by their clout. Using the right words and even images can really bring you places.

By marketing your business on the web, not only do you reach out these potential customers, you educated them in a way that they could easily understand where you’re coming from.

Take for instance, the company selling condoms. They speak to their chosen market by using images and an identifiable endorser. Selling the idea of protecting people from unwanted pregnancies and even the chance of contracting a string of diseases, no medical jargon was used since it can bore and drive away the potential buyers.

They invested on sexual innuendoes that can help attract attention and curiosity. Through that way, when they diverted their marketing campaigns from print to web, they have already identified the kind of crowd they want to talk to. “Hey stud muffin, want a piece of my bagel?

The number of hits to the company’s website doubled much less quadrupled in weeks when they started the promotion – giving products if a customer correctly eats the correct muffin and bagel conspicuously laid on different parts of a mannequin.

The Press was even invited to cover the event. A copy of the video was then streamed through the company’s website thus generating million of hits in a couple of days. That is a creative way of marketing your business on the web – by creating noise to increase brand recall.

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