Your online business manager may advice you that you need an Ezine for the following reasons:
You can regularly keep in touch with your site visitors through Ezine
Keeping in touch with your site visitors is important because potential clients do not usually buy on the 1st time that they visit the site. They first need exposure to your offering a couple of times (usually up to 7x) before they decide to purchase. Having an Ezine allows regular contact with these possible buyers. It gives them a reminder that your business is just there and ready to provide you with the product or service they need whenever they decide to revisit the website.
Through Ezines, potential clients need not visit your site again and again to receive sales and marketing information regarding your offering. This type of information will just be relayed to them through email. The message can in fact be a rich source of information for them as it could also contain tutorials as well as other articles complementary to the company’s offering. Each Ezine edition could in fact contain sales information targeted to your potential clientele.
You can build trust and relationship with your site visitors through Ezine
If your online newsletter presents high quality and useful content, then those subscribing to it will gain your trust as an opinion maker. The readers would feel as if they know you. Building trust and building relationships is important because only then would they click on your link and buy from you.
hey, I’m Kim + I am ridiculously passionate about helping you to work smarter and not harder + to realize how freaking amazing you actually are, exactly as you are and how easy business really can be when you are in alignment + simplify + add systems to organize your business + plan your business growth. I’ve been geeking out about online business, online marketing + systems + personal development + all that stuff since I created my first business back in 2006 + sold it.
This whole business owner thing is not for the faint of heart, there is a reason why most businesses fail!
While the road to burnout doesn’t look the same for everyone on it there are some similarities you typically experience on this path!
- You’re always in the weeds of your business
- You don’t have efficient systems and processes (or maybe none at all)
- You aren’t delegating effectively
- You can’t take time off
- You’re trying to do too many things at once + wearing all the hats
It’s exhausting just thinking about it! But there’s a way off the hamster wheel!
If you’re overwhelmed, overworked, stressed out, and worried that if you take time off the bottom will fall out from beneath you and your business will fall apart.
Then, you are in the right place my friend, been there, done that, got the tee-shirt and I’d love to support you in ending the cycle!